Research reveals that 88% of Brazilians believe their best friend would be a great business partner

A recent survey by Photoroom, a leader in AI photo editing, revealed that 74% of respondents have already talked to friends about the possibility of starting a company together.Did you know that big brands like Google, Microsoft and Apple were founded by friends? Starting and developing a business is not an easy task, nor done overnight.The journey of entrepreneurship is fraught with challenges, and finding the right partner is crucial.

Faced with the growing trend of entrepreneurship, the reflection on this form of business arises. According to Photoroom research, 88% believe that their best friend would be a great business partner. Undertaking among friends may seem very easy, perhaps even a dream, a joke becoming reality, but it is important to be aware of the pros and cons of this choice.

Also according to the study, 61% of respondents consider trust as the greatest benefit of undertaking with friends, which facilitates transparent and fluid communication.In addition, 52% of participants highlighted the shared vision and values as significant advantages to maintain a healthy and productive partnership.

However, the level of involvement and intimacy can become a risk, because when mixing personal and professional life, the friendship relationship can be impacted in the face of difficult decisions and crises % and % are inevitable in the business world.The survey showed that 46% of respondents see dealing with conflicts together as the biggest challenge of running a company with friends, followed by disagreements about finances.

“Communication and trust are essential pillars for any venture, but especially when it comes to involving friends and family, I believe that the dreams of a successful business talk and communication is naturally more transparent. Therefore, we also seek to be partners of entrepreneurs, offering solutions that support and enhance their business journeys.With the help of Artificial Intelligence, our application allows you to quickly transform your product images, helping to boost sales and strengthening the digital presence”, comments Matthieu Rouif, co-founder and CEO of Photoroom.

To ensure a successful venture with friends it is important to align the goals and objectives. Put all the cards on the table, divide tasks according to training, qualities and skills of each, discuss costs, projects and perspectives, professionalize the relationship and establish clear rules.

“With similar ambitions, complementary skills and open communication it is possible to transform great friendships into successful companies like so many examples we have out there”, Rouif points out.

How Photoroom helps entrepreneurs

With the digital world increasingly involved and connected to the business, Photoroom has conquered a significant niche in the commercial photography space, becoming an indispensable tool for those who want to highlight their products in the market. With it, entrepreneurs can enhance product photos in a matter of seconds, even without experience in graphic design.

In addition, Photoroom offers an interesting opportunity for friends and entrepreneurs, through Photoroom Pro, the user can invite up to two friends to enjoy all the benefits of the Pro version for free and as part of their team. In this way, Photoroom facilitates collaboration and communication between business partners, who can edit and share the images with their team to get feedback or assistance in the editions. To better understand this initiative, access it link.

The Photoroom app is ideal for driving sales by turning regular images into professional-quality photos for websites, social media, and campaigns.

The survey was conducted with 1,107 brazilian users, reflecting the opinion of a diverse and engaged audience.