Home appliances are the most sold used in the first half according to OLX

Home appliances were the best-selling items in the first half through OLX. The conclusion is the survey of the largest market of classified used products in the country. Electronics and mobile phones occupy the vice-leadership, followed by furniture, computer and auto parts.

“It is remarkable the interest of consumers for electronic equipment, mainly mobile phones, and also for second-hand appliances and furniture. These are products that everyone has at home and that yield good business both for those who sell, as detachment and extra income, as for those who buy, with more advantageous prices. Not by chance the three categories together moved 39% of all consumer goods commercializations through the platform in 2024” VP of Consumer Goods and Consumer Goods of the OLX Group.

The survey Seller Profile, conducted by OLX in April 2025, with 800 respondents, shows that the Brazilians interviewed estimate to raise, on average, R$ 2 thousand with the sale of unused items, which already makes the difference in the budget.

Most sought after categories

The items of auto parts were the most sought after in the first half of 2025. Secondly, were the appliances, followed by furniture, electronics and cell phones, and fashion and beauty.

Subcategories

When observing the subcategories the platform, is the cell phones & smartphones who leads in sales in the first half. Refrigerators and freezers they occupy second place, Parts and accessories (Cars, vans and utilities) the third, the, video game consoles, the room, and stoves and ovens, the fifth.

The segment of parts and accessories (for cars, vans and utilities) leads among most sought-after subcategories through the platform. The second place was with cell phones & smartphones, followed by the de refrigerators and freezers. Complete the first five placed motorcycle parts and accessories and items for cycling.

How to make an online purchase more safely

• Do not disclose your personal data or your mobile number;
• Be wary of prices or offers far below the market;
• Check the platform for information about the seller, such as account time, company registration, if applicable, and licenses;
• OLX offers the OLX Guarantee option, a service for which you can pay for the purchase through the platform, without having to make transfers to third parties. Once the payment is confirmed by OLX, the buyer receives a confirmation message directly in the ad chat;
• Always ask for the invoice of the item you are negotiating. In this way, there is certainty of the legality of the origin of the product and, if it is still under warranty, it is possible to have access to official technical assistance;
• In the case of a face-to-face purchase or delivery, choose busy places, such as squares, shopping malls or subway stations. If possible, always go with another adult;
• OLX does not have partnerships with mobility applications such as Uber, Rappi and 99. For sales and purchases with the OLX Guarantee, deliveries work throughout Brazil via Post Office, Jadlog, Click and Remove, Loggi and R3 Transportes. Always check, in the logged area of the website or app, your sales history and the way your product will be shipped;
• OLX never asks for confirmation or security codes, whether by phone, email, chat or messaging apps. If you receive any contact on behalf of OLX requesting any code or password, please report it on the platform;
• OLX does not send emails with attachments or links that redirect you outside the platform.If you receive any communication of this type, do not download any type of document and do not click on the links.