C6 Bank is the bank with the best digital journey, says research

C6 Bank was elected, for the second consecutive year, the Brazilian bank with the best customer journey, according to the Digital Experience Ranking 2025, conducted by the technology company idwall.The award takes into account the perception of customers about banking transactions such as onboarding, investments, Pix and change of registration data.  

According to the study, C6 Bank stood out in the agility of account opening (valued by 51.43% of respondents), in the practicality of the application and in trust, which are also decisive attributes in the choice of the institution by customers.  

“Banking service is something that has been around for a long time, but technology has allowed, in recent years, to truly transform the experience of people. Here at C6, every day we think about how to make the financial life of customers simpler, more fluid and accessible”, says Gustavo Torres, head of innovation and human experience at C6 Bank. “The highlight in the idwall ranking is an important sign that we are on the right track, using innovation not only to facilitate day-to-to-day, but also to break down barriers and bring products and services that were previously restricted to a few to many more people, safely.”  

O Digital Experience Ranking 2025 it combines objective usability tests in a controlled environment with a quantitative survey with 4,421 users from 21 financial institutions (10 traditional and 11 digital banks) from all regions of the country. The study has a confidence index of 95%. For each process, such as onboarding, Pix and investments, five aspects are analyzed: experience; security; portfolio; customer enchantment; and accessibility.