Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Url do Serviço: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Amazon Customer (comprador verificado) –
5,0 de 5 estrelas Muito bom!!Insights muitos bacanas para melhorar a gestão de um e-commerce. O primeiro KPI citado no livro já é um item muito importante e que poucas pessoas acabam medindo.
Diego Flores (comprador verificado) –
Buen libro con consejos prácticos.Muy práctico y recomendable para personas que trabajan en mejorar y optimizar sus resultados en e-commerce.
De fácil lectura y muy bien estructurado el contenido.
Tonatiuh Casco Guerrero (comprador verificado) –
Great ReadA great general read on e-commerce with tons of ideas to consider for anyone selling on-line. You don’t know what you don’t know.
John Wegener (comprador verificado) –
Really helpful.Really helpful book. Averages are not correct and taken from various sources online from outdated data.
If you use this book and also look at Neil Patels website coupling it with wordstream you should be able to get a good grip on conversion.
Conversion rates are fine but almost irrelevant if your CPA is low and you are happy with your sales. Conversion rates stats taken from non niche business.
It definitely has very useful information but doesnt properly cover a simplistic view of how to improve. Also talks about SEO which is essentially free traffic but you have to work out is it worth the effort as paid traffic is now higher than google page 1 position 1.
Vlaue Tech (comprador verificado) –
Good read, some new insightsMost of this is well known, but there were a few good insights that were new. Easy to read too
Super Dad (comprador verificado) –
Excellent bookThis book is really great
An eye opener for me
Would Definetely hire them 😉
Some parts are too light … but it’s Definetely worth the money