Mercado Livre and Magalu surpass Amazon in the ranking of creators' dream marketplaces

Known for bringing together a wide range of products and services in one place, marketplaces attract the eyes not only of consumers, but also of the people behind Creator Economy.The importance of this business model is such that it has become a new category within the ranking of the dream brands of content creators, made from the research POV Creator.

Na segunda edição do levantamento da BrandLovers, que ouviu mais de 5 mil criadores de todo o Brasil, esses “shoppings online” inauguram uma nova categoria, somando as rankings: 

• Beauty Marks of Dreams
• Fashion Brands of Dreams
• Marcas de Bebidas & Alimentos dos Sonhos
• Electronics of Dreams Brands

In the debut of the new list, four marketplaces stood out, two of them were born on latin american soil and were ahead of an american giant:

1 Free Market2nd Shopee3 Magalu4 Amazon

“Marcas com origem na América Latina despertam tanto interesse quanto gigantes globais, o que é um sinal claro da força regional e da relevância cultural desses players”, afirma Rapha Avellar, CEO e fundador da BrandLovers.

Intense connection

The ranking of dream brands is made from an open question that investigates which companies the creators would most like to work with and the spontaneous mention of marketplaces signals how these digital environments have already consolidated as part of the day-to-day of creators. This is because the Creator POV 2025 survey also analyzed the state of online life of creators. 

According to the study, 65% of these professionals are always online so as not to miss opportunities, such as work proposals or partnerships 'A clear sign of a hyperconnected society.

“Se, de um lado, o dado é um alerta sobre os efeitos da hiperconexão e os riscos para a saúde mental; de outro, ele funciona como um retrato de uma sociedade moderna que resolve sua vida no ambiente online. Estamos falando de pessoas que fazem conexões profissionais, realizam compras, se divertem e constroem comunidades — tudo isso na internet”, analisa Avellar. “Por viverem intensamente essa dinâmica, os creators acabam sendo bons porta-vozes dessa nova forma de consumo nos marketplaces”, conclui.