Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Url do Serviço: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Amazon Customer (comprador verificado) –
5,0 de 5 estrelas ComentárioUm livro essencial para quem quer entender o ecossistema da Amazon em profundidade. O autor conseguiu traduzir com clareza e objetividade as diferenças entre o modelo 1P e 3P, trazendo insights práticos que só quem realmente vive o tema poderia oferecer. Leitura leve, direta e muito útil.
Victor (comprador verificado) –
All goodNice
Christopher (comprador verificado) –
Excellente publicationPublication très intéressant, approfondit un sujet crucial sur les ventes sur Amazon. Je le conseille vivement. Arrivé rapidement et en parfait état.
sdc (comprador verificado) –
Betrieb mit Amazon ist nicht mehr ein GeheimnisIch finde dieses Buch sehr klar. Ich habe endlich wie man die beste Ergebnisse mit Amazon Ads erreichen kann verstanden. Viele andere Schlüsselkonzepte , wie Agentic Commerce, werden gut erklärt und in die Erfahrung eingebettet.
Cliente Amazon (comprador verificado) –
Helicopter view and practical tipsAn inspiring and practical read for professionals – a must for e-commerce managers
A clear and insightful playbook for navigating the complexities of the Amazon.co.uk marketplace. It combines a strategic overview with detailed operational guidance to help maximize sales and avoid common execution pitfalls. The sections on business costs, advertising metrics (CLTV and ROAS), and optimization techniques are particularly valuable for assessing agency performance and improving customer acquisition efficiency. The print quality and layout make it convenient for note-taking during active use
Gianluca C. (comprador verificado) –
A must-read to understand how to work, professionally, on and with Amazon"It is worth remembering that Amazon is just the exponentially visible forefront of your sales policies and marketing execution; it can no longer hide a non-governed distribution network."
Great book, with a mix of history, practical concepts, and so-whats. This should probably be given to anyone who starts looking into the world of Amazon, be it from a brand or even an agency!